The FLOW app allows the exchange of virtual business cards between professionals and can be used by both private users and companies for their employees.
Therefore, pursuant to Article 13 of Regulation (EU) 2016/679 (GDPR), this information is provided by FLOW as Data Controller and applies exclusively to private users who use FLOW independently. It describes how the personal data of application users is collected, used, stored, and protected.
1.Data controller
The Data Controller – which provides you with this information – is FLOW S.r.l.
Address: Piazzale Filippo il Macedone, 89 00124 Rome
Privacy email: info@flowcard.it
PEC: flow_srl@legalmail.it
2.Type of personal data processed
The App processes the following personal data entered directly by the user when creating their virtual business card:
The provision of technical operational data (e.g., IP address, device type, operating system, log data) occurs automatically when using the App and cannot be refused, as it is strictly necessary for the technical and optimal functioning of the App itself.
The provision of certain personal data (e.g., first name, last name, email address, profession, contact details) is necessary to create a profile and use the basic features of the App, such as generating and exchanging virtual business cards. Without this data, it will not be possible to create an account or use the service.
The provision of additional data—such as links to social media profiles, personal/professional description, profile photo, or other elements freely inserted into your business card—is optional and occurs voluntarily on the part of the user. Processing is based on the consent expressed through the provision of the data. Although optional, provision of data may be necessary to access certain advanced features (e.g., improved visibility in results, targeted networking, multi-channel presentation). Failure to provide consent will not affect the basic use of the app, but may partially limit its functionality. Consent can be revoked at any time by simply modifying or deleting the data from your profile. Revocation does not affect the lawfulness of the processing carried out before its revocation.
3.Purpose, legal basis of processing, retention periods
Data category | Purpose of the processing | Legal basis | Storage timese |
Technical data (e.g. IP address, device type, operating system, log data) | Technical operation of the App; system security; abuse prevention | Legitimate interest (art. 6.1.f GDPR) | Up to 12 months after treatment, unless audit or safety requirements are met
|
Identification data (name, surname, profile photo) | Creating a user profile and generating a business card | Performance of the contract (Article 6.1.b GDPR) | For the duration of the relationship and until the account is cancelled |
Contact details (email, telephone) | Communication between users; visibility on the business card | Performance of the contract (Article 6.1.b GDPR) | For the duration of the relationship and until the account is cancelled |
Professional data (role, company, job description, work address) | Building a professional network; targeted networking | Performance of the contract (Article 6.1.b GDPR) | For the duration of the relationship and until the account is cancelled |
Links to professional social networks (e.g. LinkedIn, Twitter, Instagram, Facebook) | Multi-channel connection; extended profile visibility | Consent of the interested party (Article 6.1.a GDPR) | Until consent is withdrawn/voluntary cancellation |
Optional content (personal bio, portfolio, online CV) | Profile customization; professional promotion | Consent of the interested party (Article 6.1.a GDPR) | Until consent is withdrawn/voluntary cancellation |
Data for marketing purposes (emails for sending newsletters, invitations to events) | Sending promotional or informative communications, if requested | Consent of the interested party (Article 6.1.a GDPR) | Until consent is withdrawn |
Anonymous and aggregated data | Statistical analysis and service improvement | Legitimate interest (art. 6.1.f GDPR) | Kept anonymously indefinitely |
4.Processing Methods
The processing of Users’ Personal Data is carried out using computerized and/or electronic means, adopting appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction.
The Data is processed at the Data Controller’s operating offices and in any other locations where the parties involved in the processing are located. For further information, please contact the Data Controller.
5.Communication and dissemination of data
For the purposes set out in point 3 above, your personal data may be disclosed to the following categories of parties: (i) company employees and/or collaborators authorized to process data and instructed by the company; (ii) companies acting as appointed data processors—as well as their employees and/or collaborators authorized to process data and instructed by the data processor. (e.g., IT service providers such as hosting, cloud computing) (iii) The data may be visible to other users of the App only if expressly authorized by the user by a) spontaneously sharing their profile with another user, or b) activating/deactivating their profile visibility settings.
6.Accesso tramite servizi di terze parti
L’utente ha la possibilità di accedere o registrarsi all’App anche tramite servizi di autenticazione di terze parti, come ad esempio Google / Gmail o eventuali altri provider, es. Apple, Facebook, LinkedIn
Nel momento in cui l’utente sceglie questa modalità:
7.Social Network Links
The user profile may contain deliberately inserted links to social networks or other external sites (e.g., LinkedIn, Facebook, Instagram). Clicking on these links will redirect the user outside the App, where the privacy policies of the respective sites apply. The Data Controller is not responsible for the data processing carried out by these third parties. The collection and use of information by these third parties are governed by their respective privacy policies, to which we encourage you to refer.
8.Data transfer outside the EU
Data will not be transferred outside the European Economic Area. Any transfers to non-European countries—in the absence of adequacy decisions from the European Commission—will be based on the “Standard Contractual Clauses” issued by the Commission to ensure proper processing.
9.Data Subject Rights
The user may exercise the following rights at any time:
Requests can be sent to: info@flowcard.it
10.Changes to this Policy
This Policy may be updated to reflect regulatory or functional changes to the App. Users will be notified via a notification or in-app update.